Proctor & Gamble (P&G), a multinational consumer goods company, has opened its newest research facility, the Singapore Innovation Center at Biopolis, Singapore. With more than 250 laboratory modules housing advanced measurement and testing capabilities, the Center will be an international innovation center for P&G's global hair care, skin care, home care and personal health and grooming products.
Speaking at the opening, Kathleen Fish, Chief Technology Officer, P&G said, "Innovation has always been, and continues to be, our lifeblood. We are inspired every day to deliver innovations that create and redefine product categories. The new Singapore Innovation Center unites P&G's best-in-class R&D and consumer research capabilities to generate new product innovation — uniquely designed to deliver superior value for consumers in Asia and the rest of the world."
P&G's holistic innovation process begins with gaining new insights at the Center's model consumer home, where scientists engage with consumers to discover unmet needs. Then state-of-the-art laboratories conduct advanced engineering, material science and biomedical research in more than 18 fields of study. The 500 employees of the Center are a diverse community, comprising of researchers, engineers and Ph.D.'s. coming from 31 different countries, with 130 new hires from Singapore.
Research and innovation at the Center extends to producing packaging to enable quicker testing and launch of the latest consumer products. The Center's pilot manufacturing plant will produce small batches of products for rapid, small-scale consumer testing. Advanced packaging designs will also be developed using some of the latest 3D printing technology.
Accelerating innovation in Asia
Asia continues to be a key market for PG, serving more than two billion consumers with a portfolio of 25 brands including 22 billion-dollar brands. Globally, P&G invests more than US$2 billion each year in R&D and more than US$350 million in consumer understanding.
"The opening of the SgIC adds momentum to the building of a world-class Consumer Businesses industry in Singapore. Our vision for this sector is simple. We aspire for Singapore to be a hub for top consumer companies like P&G can grow their global brands. We are glad that P&G has been with us since the start of this journey, growing from a 100-man regional sales office in 1987, to a global hub with more than 2,000 employees in Singapore today. Led by Kiriyama-san, the Asia Pacific headquarters houses key functions such as brand development, marketing, product supply, consumer insights and design. With the opening of the SgIC, P&G makes Singapore its home for innovation," said Deputy Prime Minister and Finance Minister Tharman Shanmugaratnam.
Picture credit: Proctor & Gamble
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