The convergence of digital technologies is helping us lead longer, healthier, more empowered lifestyles. In Asia, increasing awareness around health and wellness is giving rise to a diligent, discerning type of consumer – one that is demanding more participatory, personalised, innovative approaches to healthcare. Healthcare providers and organisations that recognise, engage and reward consumers throughout their journeys will drive improved outcomes and benefit from strengthened relationships.
There has never been a more important time to focus on health.
With a rapidly ageing population and rising lifestyle-related chronic diseases such as diabetes, obesity and hypertension, Asia Pacific will represent more than 40 percent of the growth in global healthcare spending over the next decade. The region is home to a burgeoning tech-savvy, middle class that is wellness-oriented and outcome-driven and the Asian consumer is both demanding and driving a seismic shift on how healthcare is to be delivered and experienced. This in turn creating opportunities for new entrants from other industries to democratise, decentralize and deliver health in new meaningful ways to consumers across the value chain.